It was pointed out to us that it would be prudent to protect that branding effort by getting the name trademarked. We set out with our formal application back in May of 2010, and after some consultation with one of the legal team members of the United States Patent and Trademark Office, for various reasons that he pointed out, the possibility of being granted the trademark didn't seem too promising. We had thought that the request was going to be relegated to the "pending" file, and that we weren't going to get the coveted status. To our surprise, we were informed by e-mail that the trademark had been approved, and soon later our sealed certificate arrived by registered mail. So here is my first official use of my name, now with the proper identification behind it. Exciting stuff, eh?
the Internet Electrician® "Registered, U.S. Patent and Trademark Office"